Online Course: Make Your Financial Statement Fun and Sexy

Make Your Financial Statements Fun and Sexy give you the tools you need to understand and profit from the financial side of your business. 

Many contractors look forward to receiving their financial statements every month. They look at the results, make great business decisions, and spot minor issues before they become major crises.

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After these four sessions you’ll recognize when “things don’t look right”.

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When you complete it, you should know enough to question your accountants, whether they are internal or external to your company.

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The only way that you can keep your hard earned money is to know that your financial statements are correct each month. You have to know the score and believe the score each month.

"I did your class a couple of years ago and I wanted to write you thank you, thank you, thank you!!!!! When I went to your first class, we had no kpi's and we were doing ok but struggling to pay bills. Today, our sales have increased over $1,000,000 per year and our profits have increased from 2% to 13%. I just wanted to let you know we appreciate all you taught us."

- Kenny Wardlaw, Cool Care, Inc.

“To be honest, I was not too excited about this course. But I thought it would be an easy way to get my FAD training in. I did not want to hear one more person tell me this difference between markup and margin.

This has been VERY good. I am a service tech turned small business owner (20 years ago) with no accounting background what so ever. I quickly went to every school I could find, but in recent years I got tired of conventions and schools. 

After 4 hours in your training, I have also learned that I have gotten lazy. You have forced me to look at my business and especially my use of labor. I had gotten “wimpy and decided that is just the way things are in a recession. But that is going to change!”

“I normally don’t get jazzed about this stuff but I’m jazzed.”

“I’ve been through other financial classes. With yours I really got it for the first time. The light bulb finally went off.”

“I was in your P&L class last month and I have to say I loved it, I'm not worried about the FAD credits as much as I am about getting this straight in my head. Thank You for what you have done for me already.”


“I just wanted to drop you a line and thank you. It is the best money I ever spent. I now understand how to read my financial statements and what the income statement and balance sheet mean. Funny when you buy QuickBooks no one really explains things the way you do.”

 “Thank you Ruth for being so patient with me. I am working with what I am finding are not good financials – but I guess that is what this class is for, to open our eyes. And believe me, mine have been opened. I am the daughter-in-law of our owners and we’re in for a lot of changes thanks to you.”

What is this course all about?

Profits, P&L’s, Pricing and More is designed to give you the tools you need to understand and profit from the financial side of your business. After these four sessions you’ll recognize when “things don’t look right”. When you complete it, you should know enough to question your accountants, whether they are internal or external to your company. The only way that you can keep your hard earned money is to know that your financial statements are correct each month. You have to know the score and believe the score each month.

Are you going to have to do some work? Absolutely!
You can’t get this information into your head without putting in some effort. This is four one-hour sessions with critical information, explained in ENGLISH, so you can easily apply it to your business and understand your scorecard. You’ll have practical homework, using your business’ information, or the sample business information, to get ready for the next session.

How does the program work?

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This program is four on-line sessions.

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When you enroll you will be assigned a coach who will help you with questions and review your homework.

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Start anytime!

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As many people from your company can watch as many times as you’d like – although if you are watching the program a third time, contact your coach for help!

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You participate in these sessions from the convenience of your home, office, or on the road... 
anywhere a connection to the Internet exists.


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Watch the first session. Do the homework. Send in your answers for review.


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Then watch the second session. Do the homework. Send in your answers for review.

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Repeat for the third and fourth sessions.


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Homework is an integral part of this program. You have two options: Use your financial statements or use the sample financial statements with the program. When you use your financial statements Ruth King personally reviews them. They are kept confidential.

▶ The Make Your Financial Statements Fun and Sexy course manual full of examples and explanations of the concepts covered in the on-line sessions

▶ The Courage to be Profitable - Ruth King's #1 best selling book which gives you more background for the class

▶ The HVAC Residential Pricing Manual – Ruth King’s manual and templates for determining service rates, overhead, departmentalization, residential replacement prices and more

Background information for this course:

  • You never have to attend a live class. They are archived in the library so that you can watch them at your convenience 24/7


  • As many people in your company can take the class for one company price.


  • You can take the classes as many times as you’d like. There is no additional charge if you didn’t finish the class the first time, or just want to audit the class a second, third time, etc. You have one year from the date you enroll to complete this program

Who am I, Ruth King?


Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of two partners who bought their business from their former boss when it was about $750,000 in revenues. With Ruth’s help, the business grew to about $10 million in revenues and the company was sold for $9 million in cash.

Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania. She holds a Class II HVAC contractor’s license (inactive) in Georgia. Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.

Ruth hosts the popular podcast, Contractor Cents as well as a weekly ezine.

Her latest book, 101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them will be published in Spring, 2023. Her books, The Ugly Truth about Cash and The Courage to be Profitable (#1 best seller), joined Stephen Covey, Napoleon Hill, Dale Carnegie and 33 other esteemed authors in the top 37 books start up businesses (and other business owners) should read. These books are preceded by three other award-winning books, Profit or Wealth?, The Ugly Truth about Small Business, and The Ugly Truth about Managing People.

She contributes a monthly financial column to HVACR Business as well as columns Today’s AC, and many other regional publications. Ruth is a monthly contributor to the nationally syndicated radio show, The Price of Business. She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.

Only $997


REMEMBER MY GUARANTEE

If, after watching the segments and submitting your homework, you do not feel that you got your money's worth, I will refund your money, no hassles.


How to Get Started


Click the “Get Started Now” Button

Call us at 877-520-4321

I look forward to helping you increase your cash, customers, and profits.

Ruth King
Profit & Wealth Guru